Self-correcting products (products you use to "white-out" mistakes on paper) are pretty boring. One way to promote that type of product, especially with a low Marketing budget that doesn't make television or print ads possible (which I presume is the case for this type of company) is with a viral, social media focused campaign.
Tipp-Ex has taken this concept further by creating a series of viral campaigns focused on a "hunter vs. bear" concept.
Here are two below:
![](resources/shoot_the_bear_1.png)
![](resources/end_the_party_1.png)
While the campaigns do nothing ...
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