Starbucks announced last week it will begin selling its own, branded coffee maker (called the Verismo) toward the end of this year. Interestingly enough, Starbucks does not plan on ending its relationship with Green Mountain, who produces Starbucks K-Cups for use in Keurig machines. The Verismo can be used for expresso-based drinks (which would be an additional feature compared with the Keurig). I can't find any details on whether the Verismo can be used for standard coffee as well. Either wa...
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Without question, any company not looking to expand their product offerings is losing market security and possibly market share to other competitors (both current and future). I've seen the affects of breaking into new markets first hand at the two companies I've worked for since graduation, and I'm convinced through experience this is a true statement.

Starbucks recently announced an expansion of its own (or at least the testing of one). Now instead of coffee and breakfast/desert food and be...
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