Marketers are taught early on in their education that price should not be used as product differentiation. If a product is positioned correctly to the right audience, price (in an ideal world) will not be a factor in the purchase decision making process. While that concept sounds great in most Marketing textbooks, it largely ignores reality (and basic Economics). Consumers and businesses do have budgets and finite resources, and at some point reach a limit on what they can purchase.

Yet anoth...
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Behavioral pricing is the idea of charging different customers different prices for the same product based on certain behavior. I've read many articles predicting that 2012 will be the year of behavioral pricing. Shockingly, much of the talk is on the opportunity to charge more for products or services based on certain behaviors (for example, if a person "likes" a particular brand on Facebook or follows that brand on Twitter, there is a reasonable expectation that person would be willing to p...
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