http://www.youtube.com/watch?v=F2U3Fl5FESc

Microsoft is using Google's recent privacy policy change as a chance to remind consumers of its products and presence in the market place...pure branding (my type of campaign). This campaign, composed of mainly print ads, might lead with sentiments on putting its consumers first, but the call to action is a reminder of the main products in Microsoft's stable, all of which compete with a Google alternative..Bing, Hotmail, Internet Explorer, and Office....
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