Many people have seen the New Era commercial where Alec Baldwin "relieves" himself while watching a Yankees-Red Sox game:



But did you know there was a series of these commercials created? Below is another in the series I hadn't seen yet:



These commercials are another example of an attention grabbing way to bring attention to a brand or product (in this case a hat company). The off-brand humor appeals to the target market (young males), and the celebrities do a terrific job of showing passion to...
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Self-correcting products (products you use to "white-out" mistakes on paper) are pretty boring. One way to promote that type of product, especially with a low Marketing budget that doesn't make television or print ads possible (which I presume is the case for this type of company) is with a viral, social media focused campaign.

Tipp-Ex has taken this concept further by creating a series of viral campaigns focused on a "hunter vs. bear" concept.

Here are two below:






While the campaigns do nothing ...
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