I have heard of Google TV, but never Apple TV (until now). Apparently one can purchase an Apple TV unit and access anything they've downloaded to their iTunes account after they sync the devices (similar to uploading music onto an iPod) or items they've uploaded to iCloud. Items accessible include music, movies, TV shows, pictures, and more. Apple TV also has limited media streaming capabilities (but does not have the ability to purchase new media).

Besides this being another area Apple and Go...
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http://www.youtube.com/watch?v=F2U3Fl5FESc

Microsoft is using Google's recent privacy policy change as a chance to remind consumers of its products and presence in the market place...pure branding (my type of campaign). This campaign, composed of mainly print ads, might lead with sentiments on putting its consumers first, but the call to action is a reminder of the main products in Microsoft's stable, all of which compete with a Google alternative..Bing, Hotmail, Internet Explorer, and Office....
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