I stumbled upon a DollarShaveClub advertisement today. If you haven't seen the video, check it out below:



After watching the video, I naturally checked out the website. A few seconds later I realized how impressive their Marketing campaign is. Here is why:
  • The creative is good. It is funny on many levels (the overstated confidence in the product, the ridicule of other products, and the supporting cast of characters) and it takes a very Old Spice feel (talking directly with the consumer).
  • ...

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