A customer survey is a tool that many in both Marketing and business development forget about all too often. While at some level the concept of "build it and they will come" is true (and more efficient), the act of making similar decisions over and over again without any supporting data occurs too frequently.

One of the most important questions to ask a consumer is what the best way to market to them is. As an example, many consumers have strong preferences for being marketed to through email ...
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