I took notice of two new commercials while watching football this weekend. Both commercials were different in their approach to advertising their product.

Take a look at the first ad for Motorola's new Droid Bionic: http://www.youtube.com/watch?v=RVnxUJuRPTU.

This ad focuses on a particular product differentiator: the ability to access all files on a computer (even immediately after download), without manually synching the phone. Whether or not this is the only phone that can do this is irrelev...
Continue reading ...