A recent interview by Adage of Bud Light brand Vice President Mike Sundet revealed what Bud Light Marketing folks think they did wrong when it came to their Golden Wheat beer (a product they have since stopped producing).

Ad Age: Bud Light is your biggest and most important brand. How do you make sure you don't overextend it with new versions?

Mr. Sundet: The key is to make sure that it all ties back into the essence of what Bud Light is all about. Bud Light is a fun, social, spontaneous br...

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