A recent interview by Adage of Bud Light brand Vice President Mike Sundet revealed what Bud Light Marketing folks think they did wrong when it came to their Golden Wheat beer (a product they have since stopped producing).

Ad Age: Bud Light is your biggest and most important brand. How do you make sure you don't overextend it with new versions?

Mr. Sundet: The key is to make sure that it all ties back into the essence of what Bud Light is all about. Bud Light is a fun, social, spontaneous br...

Continue reading ...

Anheuser-Busch InBev will focus two of their six Super Bowl commercials on a new product, Bud Light Platinum. This new beer is targeted toward "younger, urban drinkers" in an attempt to boost revenue, currently being adversely affected by a general market shift toward liquor amid younger consumers and poor or flat performance within rural markets.

ABI's Marketing VP is quoted as saying, "With Platinum, we feel like we can come up with compelling propositions that can compete on image and that...
Continue reading ...