Behavioral pricing is the idea of charging different customers different prices for the same product based on certain behavior. I've read many articles predicting that 2012 will be the year of behavioral pricing. Shockingly, much of the talk is on the opportunity to charge more for products or services based on certain behaviors (for example, if a person "likes" a particular brand on Facebook or follows that brand on Twitter, there is a reasonable expectation that person would be willing to p...
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