Browsing Archive: March, 2012

Room for Two?

Posted by Joseph Mignano on Friday, March 16, 2012, In : Marketing Strategy 
Starbucks announced last week it will begin selling its own, branded coffee maker (called the Verismo) toward the end of this year. Interestingly enough, Starbucks does not plan on ending its relationship with Green Mountain, who produces Starbucks K-Cups for use in Keurig machines. The Verismo can be used for expresso-based drinks (which would be an additional feature compared with the Keurig). I can't find any details on whether the Verismo can be used for standard coffee as well. Either wa...
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Too Bad I Don't Use a Razor

Posted by Joseph Mignano on Saturday, March 10, 2012, In : Marketing Strategy 
I stumbled upon a DollarShaveClub advertisement today. If you haven't seen the video, check it out below:



After watching the video, I naturally checked out the website. A few seconds later I realized how impressive their Marketing campaign is. Here is why:
  • The creative is good. It is funny on many levels (the overstated confidence in the product, the ridicule of other products, and the supporting cast of characters) and it takes a very Old Spice feel (talking directly with the consumer).
  • ...

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Think Outside the Box

Posted by Joseph Mignano on Saturday, March 3, 2012, In : Marketing Strategy 
So here is a creative way to differentiate a bandage from the competition: include a bone marrow registration kit with your product! Click the image below to see the ad:





After researching a bit, this ad is apparently both real and for a real company (Help Remedies). And while I don't believe this company has the same market presence as say, Tylenol or Advil, they appear to have a fairly extensive line of products: http://www.helpineedhelp.com/#products (a word of caution...if a product on thei...
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