Anheuser-Busch InBev will focus two of their six Super Bowl commercials on a new product, Bud Light Platinum. This new beer is targeted toward "younger, urban drinkers" in an attempt to boost revenue, currently being adversely affected by a general market shift toward liquor amid younger consumers and poor or flat performance within rural markets.

ABI's Marketing VP is quoted as saying, "With Platinum, we feel like we can come up with compelling propositions that can compete on image and that...
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Without question, any company not looking to expand their product offerings is losing market security and possibly market share to other competitors (both current and future). I've seen the affects of breaking into new markets first hand at the two companies I've worked for since graduation, and I'm convinced through experience this is a true statement.

Starbucks recently announced an expansion of its own (or at least the testing of one). Now instead of coffee and breakfast/desert food and be...
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I took notice of two new commercials while watching football this weekend. Both commercials were different in their approach to advertising their product.

Take a look at the first ad for Motorola's new Droid Bionic: http://www.youtube.com/watch?v=RVnxUJuRPTU.

This ad focuses on a particular product differentiator: the ability to access all files on a computer (even immediately after download), without manually synching the phone. Whether or not this is the only phone that can do this is irrelev...
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