Browsing Archive: February, 2012

Customer Surveys

Posted by Joseph Mignano on Saturday, February 25, 2012, In : Marketing Strategy 
A customer survey is a tool that many in both Marketing and business development forget about all too often. While at some level the concept of "build it and they will come" is true (and more efficient), the act of making similar decisions over and over again without any supporting data occurs too frequently.

One of the most important questions to ask a consumer is what the best way to market to them is. As an example, many consumers have strong preferences for being marketed to through email ...
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Behavioral Pricing

Posted by Joseph Mignano on Monday, February 20, 2012, In : Marketing Strategy 
Behavioral pricing is the idea of charging different customers different prices for the same product based on certain behavior. I've read many articles predicting that 2012 will be the year of behavioral pricing. Shockingly, much of the talk is on the opportunity to charge more for products or services based on certain behaviors (for example, if a person "likes" a particular brand on Facebook or follows that brand on Twitter, there is a reasonable expectation that person would be willing to p...
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Have you Heard of Apple TV?

Posted by Joseph Mignano on Saturday, February 11, 2012, In : Marketing Strategy 
I have heard of Google TV, but never Apple TV (until now). Apparently one can purchase an Apple TV unit and access anything they've downloaded to their iTunes account after they sync the devices (similar to uploading music onto an iPod) or items they've uploaded to iCloud. Items accessible include music, movies, TV shows, pictures, and more. Apple TV also has limited media streaming capabilities (but does not have the ability to purchase new media).

Besides this being another area Apple and Go...
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Microsoft Swipes at Google

Posted by Joseph Mignano on Saturday, February 4, 2012, In : Marketing Strategy 
http://www.youtube.com/watch?v=F2U3Fl5FESc

Microsoft is using Google's recent privacy policy change as a chance to remind consumers of its products and presence in the market place...pure branding (my type of campaign). This campaign, composed of mainly print ads, might lead with sentiments on putting its consumers first, but the call to action is a reminder of the main products in Microsoft's stable, all of which compete with a Google alternative..Bing, Hotmail, Internet Explorer, and Office....
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